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Out of Home Advertising: Key Insights by Latcom, Kinetic, Hearts & Science…

Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader).

Content Monetization According to Pulpo’s Solange Curutchet: “Reaching Audiences is Not the Problem, but Rather How to Touch Their Hearts”

We talked to Solange Curutchet, General Manager at Pulpo, about her career in content and media, the importance of content monetization, and her predictions for the future.

Jose Bello Moves From Hearts & Science to Icon International Inc.

Portada is glad to announce Jose Bello has been appointed as Director, Multicultural and Latam at Omnicom’s Icon International Inc. Congratulations, Jose!

Hearts & Science’s Vanessa Hartley Joins Portada’s Council System

We are excited to announce that Vanessa E. Hartley, Group Director at Hearts & Science is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.

How Hearts & Science Does Multicultural Marketing for Billion Dollar P&G Brands

Portada interwiews Michael Roca, Associate Director of Total Market Planning at Hearts & Science . Roca shares his views on multicultural marketing under Trump and how H&S leads P&Gs larger multicultural marketing efforts, including its programmatic and content marketing efforts.

Sales Leads: T-Mobile, Remax, Boeringer Ingelheim, Northgate Gonzalez, Post Foods, Million Hearts, California Milk Processor Board

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers

Merck/Schering-Plough Goes For Hispanics’ Hearts

Launches inititiative to promote Vitorin anti-cholesterol medication.

Offer Analysis: Covenant House Tugs Heartstrings with Second Notice Solicitations

Lowe's Teams Up with Lionel Messi, Inter Miami CF and CONMEBOL Copa América 2024 USA to Win Over Soccer Fans

Messi-Lowe’s: Leading Home Improvement Company Lowe’s Invests in Major Soccer Properties

Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.

Unilever, Metro by T-Mobile, Bacardi, Gap…

Unilever, Metro by T-Mobile, Bacardi, Gap and other brands targeting the U.S. consumer right now.

Multicultural America Summit, March 5

Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS NYC The Lambs Club March 5, 2024 Overview Effective growth marketing in the United States makes it

Bacardi’s Keller on the Link Between Experiential Marketing and Contextually Relevant Content

Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.

The TV Show Los Montaner Wins The PRODU 2023 Award And Ntertain Studios Announces Its Second Season

Ntertain Studios announces the production of the second season of the docu-reality series Los Montaner which won the 2023 PRODU Award for the best unscripted

Shell, Don Julio, Freeway Insurance, Bimbo…

Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.

Intuit TurboTax, Toyota & More Brands Targeting the U.S. Consumer

Intuit TurboTax, Toyota, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.

Toyota, Tommy Hilfiger, McDonald’s & More Sales Leads

Toyota, Tommy Hilfiger, McDonald’s … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.

AT&T, Taco Bell, Estrella Jalisco…

AT&T, Taco Bell, Estrella Jalisco, Estrella Insurance… and other brands targeting the U.S. consumer right now.

Pepsi, California Strawberries, Albertsons Companies &More Sales Leads

Pepsi, California Strawberries, Albertsons Companies… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.

Pringles®, Nutrabolt, Mars Wrigley, KFC & More Sales Leads

Pringles®, Nutrabolt, Mars Wrigley, KFC … and other brands targeting the U.S. consumer right now. C

Microsoft Buys Xandr, El American, Jeffrey Duque, Diana Pieretti, Jason Riveiro, Kate Canel

Microsoft/Xandr, El American, Jeffrey Duque, Diana Pieretti, Jason Riveiro, Kate Canel … companies get funded, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

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